This new design keurig reviews comes from the hand of Landor Paris. According to international consulting the client's objective seeks to reinvent the experience of buying and consuming their wine in bulk, inviting shoppers to fill the bottles directly from the oak barrels from their store.
For the development of this new product branding approach Landor has been to create a minimal keurig reviews identity discreetly keurig reviews communicate the brand's desire to provide only the essentials. Formally the mark is drawn from four vertical lines of certain thickness, converted into letters of the logo from subtle gestures that provide just enough to decode the product name, becoming the main and almost the only element of brand.
The brand has a special feature: it exists keurig reviews in negative space. We see this both directly playback frosted glass bottle and cut the recycled paper for label version, which means that only appears for removing material. In version Bottle Gift (Unique Drop or single drop) the packaging is personalized with a falling drop containing the same wine on the white label.
According Landor "removing superfluous goes beyond aesthetics." Less is intended as a friendly wine with the environment due to a number of factors. Changing consumer keurig reviews behavior to re-use bottles generates less waste and less container production, therefore fewer CO2 emissions. In production used recycled materials, working with local artisans and using inks using pigments derived reduced wine. Furthermore the use of sulfites to obtain a delicious organic product is minimized.
This project Landor Paris has earned a prestigious and highly sought after award in Book in the edition of this year's D & AD Awards, as well as a selection in the category of small business keurig reviews and consumer products in the Cannes Lions International Festival of Creativity. "We are very proud of the work we do for our clients, but the award of one of the toughest and most respected awards in our industry is the ultimate keurig reviews recognition," says the CEO of Landor Luc Speisser.
Landor This exercise uses the famous phrase that Mies van der Rohe adopted as a precept for minimalist design and is based on his principles to land it in the context of your project. Thus comes to a formal solution treatment boutique design course for a consumer product. The taste in the selection of finishes and the subtlety with which is the graphic elements that form the logo, reminiscent of a jet came tumbling out of the barrel, resulting in a simple at the same sophisticated product. Get link perfectly keurig reviews aesthetic and concept. On the other hand I can not stop thinking about the local imaginary keurig reviews we have on the bulk wine, and context of typical warehouse district, which makes me wonder if it is not overly sophisticated the end result and if might be possible to do something to transmit the same quality and simplicity but with a closer tone.
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