Starbucks is the largest coffee chain is now brewed worldwide. Since 1999, the company sold the cof

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Starbucks is the largest coffee chain is now brewed worldwide. Since 1999, the company sold the coffee is divided into three sizes: Tall (capacity 12 oz), large cups (16 ounces) and large cups (20 ounces). But technically speaking, ordinary cup of coffee, should be 8 oz, 6 oz can. Even Starbucks coffee on their manual also says, "We recommend every six ounces of water will exchange two tablespoons of ground coffee." So why Starbucks does not sell standard cup of coffee? In fact, Starbucks is selling. If you find a waiter to "small cup", you can get a traditional 8 oz cup of coffee. But the store is not listed pauza on the sale of a single "small cup", and know that customers are few. "Little Cup" is the company's biggest coffee discounts. Small cup of cappuccino price higher than the 12 oz cup 30 cents less, but the amount of espresso is the same, and because it contains less foam, more intense flavor, many coffee fans have liked . Starbucks marketing "small cup" the secret way to make it a discriminatory threshold price. Prevent less price-sensitive customers to buy discount "small cup" Coffee threshold, is that most people simply do not know, "small cup" exists. In most markets, in order to explore the best deal, price-sensitive customers will pay more than others efforts. If you are a price-sensitive shoppers are likely to encounter such a situation: At least one friend will find Starbucks "small cup" coffee secret, and put it to tell you. At the same time, less price-sensitive customers will continue to be content to enjoy 20 ounces of "Super Bowl." Not all examples of price discrimination include discount threshold. For example, suppose a restaurant dining for over 65 years to provide half-price dinner, then 35-year-old diner on a step, but this bridge, reach enjoy this discount eligibility. Economists pauza put this kind of multi-price discrimination as purely market segments, in this case, because of the division: the average income of the elderly pauza is lower than other adults.
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